Global marketing consultancy, EffectiveBrands, is expanding to include an office in Singapore, continuing the explosive growth of the last seven years.

EffectiveBrands Singapore joins a network of offices that includes New York, London and Amsterdam.

This opening completes our global network expansion and puts us in a great position to respond to our clients needs in the worlds fastest growing region, says Marc de Swaan Arons, EffectiveBrands Chairman.

Veteran global marketing expert Roxanne Aquino will lead EffectiveBrands Singapore as Managing Director. Aquino brings 22 years of experience in local, regional and global marketing roles from London to Bangkok. Her team will primarily be supporting the rollout of global brands across Asia and will also work closely with the leaders of Asian-based global brands. Most recently Aquino led Unilevers Lux Asian market expansion.

Aquino will also roll out EffectiveBrands successful Global Brand Council to China. The new China Brand Council will include senior brand marketers from 25 non-competing categories who are responsible for growing the Chinese market for their global brands.

EffectiveBrands Singapore will contribute to EffectiveBrands pioneering Leading Global Brands study, which critically examines the global effectiveness of more than 50 leading global brands, 500 brand leaders and 5,000 brand marketers.

About EffectiveBrands

Founded in 2001, EffectiveBrands is the only global marketing consultancy that focuses specifically on the opportunities and challenges of global brand marketers. EffectiveBrands helps marketing leaders build global marketing capability and accelerate growth by driving both global leverage and local relevance.

EffectiveBrands clients include Starbucks, Unilever, TomTom, ING, GSK, Mars, Coca-Cola, and Cadbury-Schweppes.

For more information contact:

Halle Darmstadt

EffectiveBrands New York

+ 1 212 358 9638

Halle @ effectivebrands.com

http://www.effectivebrands.com

CTV Advertising is the connected TV advertising division and connected TV marketing unit recently created by Luxuryreach, an interactive marketing consultancy. Their research consisted of technological analysis, marketplace analysis and corporate polling to discern the evolution of the Smart TV platform and its predicted usage levels in marketing and advertising.

The firms research showed an incredible prevalence of Smart televisions entering the marketplace and a plethora of marketing opportunities related to the platform. According to the group, the first indicator of marketing opportunity is usually found by tracking the distribution and manufacturing of equipment representative of the technology. Luxuryreach found that not only did most television manufactures have a connected TV model, but that most are emphasizing the technology for all of their new lines. This was in addition to a wide variety of differing third party created set-top boxes used to convert non-connected models into a more interactive television experience.

The research also polled current companies in a wide variety of industries and sizes as to their current understanding and potential plans for Connected Television.

The research showed that around 90% of these polled firms had no current programs in place for the technology at this point. The polls conducted showed that nearly 85% of polled major brands believed that CTV had an incredible marketing relevance, while only 15% of small corporations had an understanding of the technology. Close to 85% of large brands were found to have started to conceptualize marketing plans, but few had undertaken initiatives. This is in great difference to the estimated 95% of polled Medium and small businesss who had not even started to conceptualize or educate themselves on the technologys advertising and social media marketing functionality.

Zachary Weiner, CEO of LuxuryReach and head of the CTV advertising division states We believe that some time in the near future it will be a necessity for most corporations to at least have a website that can render and be navigated for the big screen interactive television experience. With screens (laptop, mobile, tablet, television) becoming more fragmented, it will be incredibly important to give web viewers a place to find them from wherever they are surfing. We also believe that early adopters to connected TV applications and connected TV advertising capabilities will have a much stronger edge and lift then those who are late to the game.

Consumers are already familiar with integrated and interactive applications due to mobile prevalence. Companies who provide this in the family room, will excel. Our goal withCTV advertising is to at least educate the small and medium sized companies out there on how to start planning for the technology and methods including; CTV web optimization, TV app creation, In-app Ad placements, request for information media buys and Social media marketing within the platform. The current research initiative shows an immense opportunity for brand marketers and small business alike to start taking advantage now.

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Digital Printing

Its named digital printing and it functions just the same way on custom t shirts as it does on paper. Your design that you want on your custom shirts is first scanned into the printers memory and then from there it is printed onto your shirts. This means that unlike standard methods of silk screening, there is no risk of mistakes in the design that you have submitted.

Order From Your Home or Work

Still one more plus of online t shirt design is that you can order your shirts or submit your designs any time day or night from your home or office. Then when your order is completed, your custom t shirts are packed up and shipped directly to where ever it is that you need to have them shipped. This saves time and money, which of course translates into greater savings.

Silk Screen

Of course, standard silk screened t shirts are also available through online sources. Digital printing has not completely replaced silk screen, because in certain cases silk screen is an optimal method to digital printing. For instance, in cases where light or bright colors are going to be applied over a dark t shirt, silk screen will be the desired method due to the type of dyes that are used.

To voyage on Barbary is to embark on a wonderful, unique experience, exploring Great Lake Taupo. This 1926 classic yacht, recently refurbished, non-polluting and quiet, sails all yr round and offers day and night cruises. Step aboard New Zealand’s only ‘commercially operated electric yacht’ and ‘floating cinema’ and thoroughly enjoy your experience on Lake Taupo. The quiet and non-polluting electric motor was installed to allow you to truly feel the great outdoors – no noise or pollution, just the breeze in your hair and the sound of the waves lapping the yacht. Barbary owners Jamie and Sarah Looner have done everything to honour and maintain Barbary’s character and history, whilst delivering comfort and attention to your experience onboard. For more information view www. Sailbarbary. Com or phone +64 7 378 5879

Fanplayr, the leader in email marketing gamification, today announced the completion of integration with the Constant Contact suite of online marketing tools. The resulting integration enables marketers to add the power of Fanplayr social coupon and offer gamification to any Constant Contact email resulting in higher social consumer engagement, loyalty and sales. It will be featured in Constant Contacts MarketPlace, an online resource that connects small organizations with tools and services for growing their business.

Fanplayr is the first multi-variable social consumer game marketing coupon and offers platform designed to help marketers reach, influence and monetize the new social consumer across email, web pages, e-commerce pages, digital ads, mobile, Twitter and Facebook Pages. Using Fanplayrs self-service gamification campaign wizard, marketers can set up a Fanplayr email-marketing game campaign in less than 20 minutes with no IT required.

The competition for consumer endorsement is at an all-time high as marketers seek to attract customers to fan pages and increase ‘like’ numbers in pursuit of increased sales and loyalty. However, something more needs to be added to the mix to benefit and engage the consumer as the potential for ‘like fatigue’ also increases, says Mary Wardley, IDC Program VP CRM Applications Research. Gamification and suppliers such as Fanplayr offer a mechanism to brands to truly engage with and reward their customers and not merely bombard them with messaging. At the same, time Fanplayr allows brands to control the level of reward for better cost control.

Fanplayr has added more than 100 new accounts in its first 30 days, demonstrating the strong demand that marketers have for adding Fanplayr to their traditional marketing methods, says Simon Yencken, CEO for Fanplayr. Becoming part of the Constant Contact App Connect partner program enables marketers to easily add Fanplayrs one-click social coupon and offer gamification to their Constant Contact email marketing campaigns, which leads to higher conversion, loyalty and sales.

These tools are all proven to help small businesses win customers and build successful relationships with them, says Rick Jensen, senior vice president and chief sales and marketing officer at Constant Contact. We are pleased that Fanplayr chose to integrate with Constant Contact to provide its clients with our online marketing tools, and we look forward to working together to be an even bigger factor in their customers success.

About Fanplayr

Fanplayrs multi-variable social marketing coupon & offer platform enables marketers to reach, influence and monetize social consumers across web pages, e-commerce pages, email newsletters, digital ads, mobile, Twitter & Facebook Pages. Fanplayr is the first company to apply social game mechanics to the multi-billion-dollar coupon and offers industry. Using Fanplayrs self-service campaign wizard marketers & agencies can set up a customized Fanplayr social coupon campaign in less than 20 minutes. Fanplayr is a privately held company with headquarters in Palo Alto, California. More information is available at http://www.fanplayr.com

About Constant Contact, Inc.

Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing tools that help create and grow customer relationships. More than 450,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

Please direct all press inquiries to:

Ann Krauss
Percepture
520-331-2327
ann(at)percepture(dot)com

Fanplayr. All Rights Reserved. Fanplayr and Fanplayr Social Game Coupons & Offers are trademarks or registered trademarks of Fanplayr in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.

The DRTV Centre, the leading direct response television advertising agency, discusses the 10 main areas that often concern advertisers who have never used TV before. Ten top tips will greatly increase the new TV advertisers chances of success.

TV adsare almost always listed top when people are asked to name their favourite advertisement. This is proof that TV ads can be especially memorable and effective. But advertisers who have never used TV before are understandably daunted by the hurdles they perceive. In truth, getting your company on TV is nowhere near as complex (or expensive) as you might imagine.

Here are the 10 most important steps.

1. Define the advertising objective

Do you want instant orders via phone calls, SMS or web visits? Do you want to drive customers to retail stockists? Is increased awareness your main aim?

2. Decide the campaign budget

TV costs split into two distinct categories: the cost of TV production and the cost of TV space.

We always urge first-time TV advertisers to be cautious and insist that their test budgets for both production and TV space are modest.

Surprisingly, low budget TV commercials can be made for less than 10,000, even as low as 5,000; these would normally feature stills or library footage. Original TV filming costs upwards from 15,000.

TV space costs will vary according to campaign objectives; test media budgets can be as low as 25,000.

3. Define the Target Audience to maximise media effectiveness

TV spotscan be planned most cost-effectively if advertisers take real care in defining the key target audience. Write down the main variables using this check list:

Male or female? Key Age groups? Social class? Geographical area? Personality types? What else distinguishes your customers from Mr or Mrs Average?

4. Isolate the main reason why anyone should desire the product

Most UK TV commercialsare 30 seconds long. Thats all. 30 seconds is only enough for about 90 spoken words. So its common sense that your message should be simple and concentrate on one persuasive benefit.

5. Include support for the products main benefit

Back up your benefit with proof. This could be testimonials from existing customers, for example, or independent product tests.

6. Choose the right tone of voice

Should the delivery be gentle and relaxed? Authoritative and assertive? Tone of voice matters.

7. Be clear on what you want viewers to think and do

Do you want them to pick up the phone and place an order? If so youll need to express a call to action clearly and memorably.

8. Create a persuasive TV script

Take professional advice from a seasoned TV scriptwriter. Your safest bet will be to appoint a TV specialist advertising agency.

9. Pick your TV production company carefully

Choose a smaller company which specialises in high quality, low cost productions.

10. Plan and book the right TV airtime

Youll need the advice of experts. As a small advertiser its probably best to avoid the big name media agencies used by multinational clients. Smaller media specialist agencies are often able provide the best value airtime deals for smaller clients.

David Pearson, CEO of The DRTV Centre explains: TV advertising is still the most powerful advertising medium. If youre an advertiser who has never tried TV before, give it serious consideration. It could transform your business.

Company information: The DRTV Centre was established in London in 1997. It is the first and only advertising agency in the UK to concentrate on direct response TV.

For further information, call David Pearson at The DRTV Centre on 0800 180 4250; or email david(at)drtvcentre(dot)com .

1) Be clear about your objectives

Events of all descriptions (conferences, tradeshows, exhibitions etc.) can help achieve a variety of marketing goals but, essentially, these are the main ways that they can help:

- building awareness among potential customers: if you have a new or low profile product or service, you’ll need to get out there and education your target customers.

- building a business case: awareness is just the start! You need to demonstrate the business value that your potential customers could enjoy by using your product or service.

- branding: how do you want to be perceived by your customers? Are you at the premium or value end of the spectrum?

- lead generation: how do you convert all your good work into genuine prospects for your sales team to convert?

- doing deals: if it’s tough to get airtime with your customers, an industry event or conference can be a mutually convenient time for closing business.

- public relations: which means customer retention but also keeping your partner network and any other stakeholders happy.

2) Understand the mix that the potential events are offering

Any event will be a combination of education, networking and celebration and will have its own balance between quantity and quality of potential customers. Depending on your objectives, particular event “mixes” are likely to serve your purpose better. For example, if your main goal is building awareness, you should probably consider the larger industry tradeshows and expos. On the other hand, if you’re main objective is to reinforce your business case with the right decision makers, then you should probably look at smaller but higher-level conferences with a greater emphasis on education. Good PR might involve any kind of industry awards ceremony.

3) Spot the quality players

Whilst technology, venues and cool websites can help, the essential value of a event is driven by the quality of the team producing it. No matter how large or small the event, there is mostly one person who is the hub and mastermind of the whole thing. Identify who this person is and test their credibility:

- how well do they know the industry?

- how long have they been working the same event?

- what kind of enthusiasm do they show?

Whilst even the most talented and committed of “masterminds” can be let down by the team that surrounds them, the chances are much smaller. If you cannot find this individual, there probably is not one in which case the alarm bells should start ringing as, unfortunately, there are still plenty of cowboys in this business.

4) Engage with the meeting planners or conference producers early

Be realistic: don’t expect to sponsor or exhibit at an event at the last minute and have everything work out your way. In general, the earlier you get involved in the event production process the better: you’ll have a stronger negotiating position and will have greater influence over the final product which will work in your favour.

5) Don’t be blow it!

I’ve lost count of the number of times I’ve seen companies spend big bucks on a prhyme speaking position at a conference or prhyme position at an exhibition only to totally waste the opportunity. For example, if your speaker turns up five minutes before his or her slot and gives the “stump sales pitch” don’t expect your audience to be impressed! You get out what you put in so plan carefully, make sure you know exactly who your audience is and plan accordingly. Listen to your conference producer and meeting planner becuase they should have their pulse on what will work and what won’t.

Get these things right and you’re on your way to getting a very good return on your investment. For more help and advice, please visit the website where you can also contact the author.

Every business should have promotional pens as part of their advertising budget. One thousand promotional printed pens can last for a long time or a short time – depending on how you use them. Promotional pens are perfect for targeted advertising, especially to give away at conferences and trade fairs, where the market and people are already targeted for you.

Another great use for promotional pens is to mail them to your mailing list. If you don’t have a mailing list, there are several available that you can purchase. However, it would be a great idea to start your own mailing list soon so that you can build up a customer base of people that want and need your products and / or services.

Promotional pens have a lot of uses in and out of the office. Other than just advertising, you should realize that promotional pens are useful items that people use and need everyday. You can use your promotional pens in your office for yourself and your staff as well as giving to clients and customers as they come into your place of business.

One of the best places that you can take your promotional pens is to a trade fair. The audience is already targeted for you, because the vast majority of people who attend a trade fair have an interest in the products and services that are being represented there. The other perfect place for your promotional pens is at a conference. Again, the audience is already targeted for you, perfectly to your needs. Hand out many promotional pens to the people at trade fairs and conferences to get immediate results.

A fabulous idea for promotional pens is to use them as your business card. Instead of printing out business cards, have promotional pens printed out for you and the associates where you work. When you meet someone new, give them a pen instead of a card. A promotional pen serves the same way a business card does, only it’s a little more unique and a functional item unlike a business card is.

There are many ways to make use of promotional pens in your business, sometimes you just need to think a little outside the box in order to find that perfect targeted audience. Handing out your promotional pens as often as you can, much like business cards is the best way to get your advertising, in the form of pens, in motion throughout the city or town that you live in. Targeting your client base is the best idea you can have and you can achieve that with pens, unlike billboard advertisements or newspaper ads.

If you need to find out more about promotional pens, business promotional items and advertising corporate products then check out the leading online suppliers. Online business gift companies more often than not due to lower overheads can provide far more competitive price quotations and with full online catalogues the process of ordering your printed pens is generally quicker than traditional offline promotional gift suppliers.

What is the point of a wireless digital pen? Several of you may ask yourselves. If you’ve never seen a wireless digital pen, LogiPen NOTES wireless digital pen lets you write and sketch in regular ink on any paper storing your information for upload to your computer and then later converting to text, editing, or exporting into compatible applications such as Micro Soft Word, Power Point, Excel, and OneNote. LogiPen NOTES wireless digital pen’s ability to switch to tablet mode is an added bonus.

Wireless digital pens have come a long way, and today wireless digital pens are used by companies and educational institutions to simplify digitizing data is originally created in handwritten format. Examples of wireless digital pens use include medical/insurance intake forms, customer surveys, construction-site inspections or in situations where a computer/PDA might not be available. Wireless digital pens are a good tool for students, note takers, graphologist, architects, and designers also.

Another reason for using a wireless digital pen is that for many people, writing on paper is still faster than keyboarding. Wireless digital pens are a cheaper alternate option for non-mobile workers whose jobs don’t require anything more than note-taking capabilities. Why equip an employee with an $800 laptop or a $400 PDA if a $100 to $200 wireless digital pen can create the same result?

The Wireless Digital Pen System

The latest LogiPen NOTES wireless digital pen, works very well indeed. LogiPen NOTES wireless digital pen, introduced last August and sold exclusively online, is one of the more advanced wireless digital pens on the market. LogiPen NOTES wireless digital pen works with Windows XP, Vista, and Windows 7, both 32 and 64 bit versions is competitively priced with a return policy and one year warranty. This wireless digital pen may be used both remotely offline, or connected to the computer as a pen and tablet input tool/mouse.

LogiPen NOTES wireless digital pen uses Microsoft Ink as a primary engine making LogiPen’s wireless digital pen fully compatible with MS Office applications and any standard ink enabled application. It is the only wireless digital pen in the market supporting two handwriting recognition mechanisms to convert your handwriting to text software, My Script and Microsoft’s Handwriting recognition engine. This gives the wireless digital pen support in over 20 languages.

LogiPen NOTES Wireless Digital Pen Kit

LogiPen NOTES wireless digital pen kit comes with everything that you need! Including the wireless digital pen itself, in a smooth modern design, feeling much like a regular pen and comfortable to hold. The wireless digital pen kit also comes with a replaceable ballpoint nib, USB cord, two pen batteries, the wireless digital pen’s receiver, which stores your notes up to 50 pages of A4 standard sized paper, free My Script software ($60 value), quick guide, and CD with LogiPen NOTES wireless digital pen application pack.

Using LogiPen NOTES Wireless Digital Pen

Software download/installation for LogiPen NOTES wireless digital pen is flawless. After you install the software and insert the wireless digital pen batteries, plug in the wireless digital pen USB cord to work connected to your computer or remotely place your receiver at the top center of your notepad and simply begin sketching/taking notes.

LogiPen NOTES wireless digital pen is compact, convenient, and easy to use. The wireless digital pen doesn’t require a power cable, since the wireless digital pen’s batteries charge through the USB connection. You could opt to use My Script or Microsoft’s Handwriting recognition engine to capture your notes.

My Script software also has a trainer you can initiate. Next, write a page of random sentences as you would when making notes. Press the button on the receiver to indicate that you’re turning page. When you’re done, plug your USB device into the computer (if it isn’t already), and voila! Your notes are uploaded in digital format. Within the wireless digital pen software LogiManage you can convert your notes to typed text, email them as is, or export them into compatible graphic or Microsoft applications for editing.

Bottom Line for LogiPen NOTES Wireless Digital Pen – LogiPen NOTES wireless digital pen is a good and resourceful tool!

Key Features for LogiPen NOTES Wireless Digital Pen

• Remotely captures handwritten ink notes/drawings (portable)

• Allows you to upload, save/convert handwritten notes to typed text (including script)

• Works as mouse/tablet input device

• Works with any kind of paper

• Stores up to 50 full pages of A4 text

• Recognizes/converts up to 26 languages

• Gives your computer Tablet PC abilities

• Compatible with Windows XP™ & Vista™, 7™

• Let’s you share, print or email your notes/drawings

System Requirements for LogiPen NOTES Wireless Digital Pen

• Microsoft Windows XP™ (SP2), Microsoft Windows VISTA™

• MAC OS X (Limited features)

• 50 MB available hard disk space

• Minimum screen resolution: 1024×768 pixels

• Windows 32/64 bit compatible

Read more on: Digital Pans for PC

Getting professional help when organising an event makes a great deal of sense. Not only are your stress levels reduced, you can be sure that everything will go ahead with no hiccups. This is because professional planners are trained in what they do and are not likely to forget details like those whoever have never planned an event might. And sometimes it is not so much a case of forgetting something, but in not knowing just what you should do to organise an event properly.

For instance, you might be trying to organise a wedding reception at home, but having never done this before it is not always easy to know every detail that will need to be in place. If it is to be outdoors you will need to hire a marquee, possibly with a floor. But you may also need to hire portable toilets. Events planners can advise you of many such things.

Event organising includes many details such as marquee hire, arranging for the venue, music and band, PA system, lighting, food and drinks, security and myriads of other details. Christchurch caterers can be contacted for events in or near that city. When you contact them they will discuss with you what kind of food is required for your event. You may only need finger foods and nibblies, or you may be arranging an event that requires a sit down, formal meal with three or four courses.

Event planners in Christchurch can take care of all the details of an event, but they work closely with you to make certain that the planning is in line with your needs and wishes. That said, if you do not know much about the kind of event you are trying to plan for, they will be happy to advise you on the best way to go about things.

In addition to the expertise our own team provides, we work alongside the best creative brains in the industry: event organisers, theming professionals, entertainers, floral artists, sound and lighting maestros, and marquee and equipment hire specialists.

Involving Continental in your event organising or using a Continental venue taps you into an extensive talent base that will ensure success.

Promotional products will facilitate you:

• Connect and fascinate your target audience.
• Place your brand forward of the pack
• Contact us anytime to find out the ideal innovative sideways solutions or you can use higly spontaneous online ordering options.

You can offer your promotional products to customers from small business to large corporate business. There are several promotional products are available such as, promotional caps, promotional pens, promotional key chains, promotional pen sets, promotional clothing, you can make any alteration to meet your particular requirements or you can ask the consultants to help you with custom promotional products that will effectively present your business in the professional way. You can explore online available catalogue and call us. We are proud to be located in Brisbane and aimed on offering you with the original, branded, printed and decorated promotional products available.

We store and supply all type of promotional products used by clients for branding items, corporate gifts, conference supplies, display systems, corporate merchandise and much more. We would be pleased if you contact us to discuss how we can help you with any of your needs for promotional products you have at the moment or in near future. Our warehousing programme is one of our potentials, planned and designed to help larger companies in managing and organising the corporate promotion programmes, corporate rewards, corporate clothing and corporate incentive and royalty programme or any other promotional item or printed item. Our warehouse also helps with packing and choosing of the ideal corporate gift orders, along with the perfectly wrapping or packing of gifts and other promotional products in Brisbane and other places of Australia.

At Complete Promotional Products we are planning to build a very special company, renowned for the best promotional products company for the best service, quality and originality. We have been constantly working to achieve our dream. We have achieved so much, and maintain to increase through our continuous wish to achieve more and more. We have several clients from Melbourne, Sydney, the Gold Coast, Adelaide, and numerous other places all over Australia. Our professional and experienced people frequently visit and meet the customers to understand the requirement in order to make the perfect product for them.