On-line social media has completely changed not just the way that people interact, but more importantly the way that customers fundamentally interact with business.
With more than 800 million users world-wide, Facebook alone is a gargantuan marketing body, not to mention other social media powerhouses like Twitter, Youtube, Linkedin and Google Plus. Although we are subject to much media hype and hysteria, social media sites have fundamentally altered the way that any type of company with a public presence will operate, and are now as essential to businesses as an email address and a web-site.
But with all the obvious differences social media has made to the marketing environment, it is crucial to gain a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes a multitude of shonky or ill-informed companies and “social media experts” that focus on new businesses by over-hyping and under-delivering.
Many millions of dollars and countless hours are utterly wasted on useless social media ideas every year. Social media is not magic. Without proper marketing and business fundamentals behind it, an online social media presence will most certainly fail and -depressingly- be a waste of time and money.
Despite hyping the illusion of “free” advertising with its lack of start-up and/or hosting fees, social media must have a continual presence, fresh content and site maintenance in order to be successful, and that demands valuable time that most businesses can’t afford to spare. That’s why Social Media Brisbane can do all the work for you, while allowing for approval and oversight by their clients.
Examples of where companies often go wrong with social media include:
• Bad Content
Dull or plagiarised articles, out-dated advice, and embarrassing attempts to be groovy are all too common regarding content published online. Admit it, people who do business on the internet are perceptive, and can sniff out smarm and condescension from miles.
Developing a healthy online social network takes time and determination. A successful network can’t just sprout up in a jiffy, you need time and content in order to grow. Some businesses will start up a social media profile, watch the results for a short period of time and then give up with anger when they don’t get the unrealistic results they wanted.
This also ties into:
Spacing content out regularly over numerous platforms is far better than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a regular reminder of your brand’s presence you will quickly be left behind. Just a small fortnightly update can be fantastic for maintaining and growing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and treat it as a cohesive part of a company’s marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization methods into our work, something no other social media group does.
Choosing consultants who value gimmicks instead of content and who throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals can simply end up as an exercise in frustration.