SEO Townsville and Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter. For some idea of the benefit of SEO visit:

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Cladding Mackay – Consider Vinyl Cladding Over Painting

Over the past several decades, more and more people have become aware of the numerous benefits of modern vinyl cladding and started to use it instead of paint. Paint is a great choice if you plan on selling the house in the near future since it does not involve a major investment, but if you want to make your home more comfortable, then vinyl cladding is the best choice. The truth is that vinyl cladding does have a series of advantages that should be taken into account if you want to get the best quality for your money. Here you will find the most important benefits:

What Is Vinyl Cladding?
In order to fully understand its benefits, you must firstly know what vinyl cladding is. In a nutshell, this is a type of cladding made from PVC combined with several other substances that aim to increase durability. This material is fixed on the exterior of your home to improve its overall aspect and also for improving thermal performance. Paint, on the other hand, is used only for improving the aspect of your home and it does not improve the thermal performance of your house in any way.

This type of cladding is also very durable in the long run, unlike paint which peels off and loses its intensity thoughout the years. This is possible with the help of the acrylic components found in vinyl cladding, which help it stand the test of time – and weather! It does not rot or crust, and it can last for decades even in the harshest weather conditions.

One of the most important advantages of this type of cladding is that unlike paint, it is very easy to maintain in the long run, and it adds value to your home. Paint is difficult to maintain over the years as it can easily deteriorate, but fortunately this is not the case with this type of cladding: you can easily wash it with a sprayer and some mild detergent once in a while, and that is it! It is true that vinyl cladding does require an initial investment, but the quality and the comfort are certainly worth it. Besides, this will also lower your energy bills.

Vinyl cladding is undoubtedly one of the most affordable and versatile cladding options: you can easily adapt it in order to match the overall style of your home, no matter if you own a traditional or a modern house. All you need in order to make your home stylish and unique is some high-quality products and a little bit of creativity. Besides, it is so affordable that you can even clad your entire home with it without having to spend a little fortune!

Last but certainly not least, another great benefit of this type of cladding is that it comes with an important warranty that confirms the quality and the durability of the material. This warranty will give you the peace of mind you need: your investment is fully protected, should anything happen with the cladding.

In conclusion, these are the main advantages of vinyl cladding over painting. Painting may be cheaper, but it is less durable in the long run, it does involve some maintenance costs, it can easily peel off and it does not improve the thermal performance. On the other hand, vinyl cladding is extremely durable, affordable, easy to maintain, it adds extra style to your home and it improves thermal performance as well. For cladding Mackay contact Prestige Exteriors today. Make sure you check out the before and after photo gallery.

How to Purchase the Best Pots Online

There are a lot of garden pots that are available today. You can compare some available products on the Internet these days. Many people are interested to buy these garden pots online because of many reasons. Most online stores usually offer flexible time and options for all customers. This is the main reason why you may want to consider purchasing your favorite pots on the Internet. However, you have to consider some important factors before buying the best product for your garden. Here are some useful tips that can guide all homeowners to buy the best pots on the Internet.

1. Get the right materials

You have to compare some products to check their materials. There are some recommended items that you can purchase today, for example glazed, fiber glass, light weight, polished pebble, Bon Fire, Terrazo, or Tuscan pots. You can see many other products that are offered on the Internet these days. Each material may have its own benefits for all users.

2. Read some testimonials

Before you buy your favorite pots online, you have to read some testimonials or reviews from other users. These reviews can help you choose the right product that is popular today. Reputable products are usually made from high quality materials. You should see some positive and negative reviews from other users, so you can compare some available products easily.

3. Compare their prices

Different products may be sold at different prices. It is recommended that you compare some online stores before you buy high quality pots from these online stores. Some stores may offer bulk discounts for their customers who purchase several garden pots at the same time. These discounts are offered by some online stores because they want to attract visitors or customers.

4. Determine the proper size for your pot

This is another important tip for all homeowners. You should determine the right size for your pot. The pot should have proper size for your garden, so it can improve the overall look of your garden easily. If you have large garden, you may want to consider purchasing large pots from some online stores. Choosing the right pot size is very important for all homeowners who want to get benefits from this outdoor furniture.

5. Choose the right shipping option

After finding the right product on the Internet, you have to choose the proper shipping option. The delivery process becomes an essential thing that you should consider when purchasing your favorite pots. It is important to find the best seller that has safe shipping option for all customers. Having proper delivery option is very effective to make sure that your pots are delivered to your house without any damages, scratches, or breaks.

It is not a difficult task to find the best pots online. You are able to compare some available products that are available on the Internet these days. It is a good idea to buy high quality pots from reputable and reliable online stores. M Lennon is a great store that sells a lot of durable garden pots for all customers. You can choose the right products based on your needs or preferences.

Bond Cleaning Brisbane – Get Your Bond Back

The scariest thing when it comes to moving at the end of your lease is the cleaning; in order to guarantee that you get your bond money back it is more sensible to hire a professional cleaner to do your dirty work. Sure, it might seem like you can do this yourself, but be careful enough not to under estimate the amount of hard work required. Just imagine where to begin with those never cleaned appliances all around the place, for example how would you clean a light fitting that is full of insects and most likely have never even been dusted. If you still hope that you can do this yourself, just hear this out and decide whether spending your weekend knee-deep in dust and grime is really worth it rather than hiring a professional to handle the situation.

Bond-cleaning-brisbaneIn most cases bond money is normally equivalent to a full month’s rent so it is worth cleaning for. And hiring a professional is not that much expensive if you think about it. A cleaning package including almost all the required services could be bought for a flat fee of $200-$300 on average. For example if you hire B’Bright cleaning service all the required services are available in a single package, that is bond clean, carpet clean and pest control at a very affordable price. But the reason why your choice must be B’Bright cleaning service goes beyond that. B’Bright ensures the quality of service by providing a 100% satisfaction bond back guarantee. That is after the cleaning if you are still going to lose your bond due to any cleaning issue that is covered by the service you bought from B’Bright, they’ll happily return and rectify the problem, ensuring that you get your bond money back. Details:Â Of course, when the real estate agent learns that you have called B’Bright to handle the situation that will hopefully eliminate the likelihood of any nit-picking. So no worries there if you choose B’Bright!

B’Bright offers cleaning services for both domestic and commercial clients and it is one of the dominating competitors in the industry. And for your better comfort it is highly recommended by estate agents as your bond cleaning service provider. At B’Bright, the mission is to provide quality service at a cost effective price for their valued customers. B’Bright is there whenever you need the cleaning as it is open 365 days. You have to be careful when hiring someone to do your cleaning, because at the beginning the package might seem very affordable to mere eye, but when the bill comes at the end of service you can’t believe how it flew up so high! The wise choice here is to allow B’Bright take care of your cleaning needs because then you do not have to worry about these hidden surcharges, B’Bright certifies that the bill is hidden surcharges free. So don’t hesitate to make the choice, why should you get your hands dirty when the ideal professional cleaner is out there? Just call B’Bright and focus on your move and new home without being dragged back to scrub your old one.

Delux Painting – Services of the Best Painter Daisy Hill Offers

Painting your residential or commercial property is a tedious and time-consuming task, and you may end up spending more money by performing this job by yourself. With this in mind, it makes perfect sense to choose only the finest professional painter Daisy Hill offers. By relying on experts, you can ensure top quality results that are worth every cent you pay.

Wide Range of Services by Delux Painting
Delux Painting takes pride in its years of expertise in the industry. In fact, the company has a team of dedicated and highly skilled painters that works toward fulfilling your requirements efficiently, so you can expect total satisfaction with the kind of job delivered to you. These professionals are also known for their thorough and effective techniques in painting, as well as their careful attention to even the slightest detail. Thus, your satisfaction is guaranteed with the outstanding services provided by these experts.

At Delux Painting, you can choose from a number of services that will meet your needs and concerns including the following:

Interior Painting
Painting your home’s interiors can be a quick and inexpensive way to revive your property’s overall look while adding value to it. However, this task can take so much of your time, particularly when you have other important matters to attend to. Hence, you should consider hiring expert painters who can provide you with reliable color advice, in-depth consultation and top-notch workmanship that will exceed your expectations. By hiring experts from Delux Painting, you can be sure that your flooring and pieces of furniture are protected while each section of your home is painted. In addition, these experts will thoroughly clean up the mess after a day’s work to minimize stressful disruptions to your schedule. Even when you are on a tight budget, you can consult professional painters at Delux Painting for affordable services that will suit your budget.

Exterior Painting
During the warm months, it is inevitable for most homeowners to spend more time outdoors. If you want to update the look of your outdoor space, you may have the walls of your home repainted to revive the spectacular appearance. Delux Painting uses high quality paint in repainting your home’s exterior that will ensure you of its durable and long-lasting quality. These specialists will also perform essential steps before painting such as surface preparation to provide outstanding results.

Body Corporate and Commercial Painting
By choosing professionals at Delux Painting, you can have the assurance that the exterior paint and materials used are of the finest quality. These painting experts also implement extensive preparation, which serves as a key to ensuring you of breathtaking exterior paint finish in your home that will last for about a decade. Lastly, these expert painters make sure that their quality of performance meets the highest Australian Stanadard, so you can have peace of mind by hiring these professionals.

Property Renovations and Remodelling
Delux Painting has years of experience in renovating and restoring the appearance of old homes. For instance, painting specialists understand the proper techniques that should be implemented before applying fresh paint to any surface. They make sure that old paint is removed thoroughly before they can cover any imperfections in painted surfaces. Among the steps included in the preparation process include sanding, filling gaps and applying putty on specific problem areas. After performing these techniques, fresh paint is applied carefully to the area in order to yield excellent results.

Timber Rejuvenation
Another service provided by Delux Painting is timber rejuvenation, which aims to restore the aged and unsightly appearance of timber materials in your home’s exterior to make your property look astounding. These expert painters only use the finest quality timber decking oils and durable paint finishes that enhance the sturdiness and integrity of your deck for a number of years.

Remarkable Services that You Can Depend On
Delux Painting is a renowned private business that specializes in a number of services such as interior/exterior painting, timber rejuvenation, commercial painting, remodelling and renovations. By consulting these experts for your needs, you can be sure that only the finest services are provided to you by highly qualified, experienced, courteous, reliable and professional painters. With superior workmanship and great value for your money, choosing Delux Painting for your needs is the best way to go.