Online social media has completely altered not just the way that people interact, but essentially the way that clients fundamentally interact with businesses.
With more than 900 million people using the internet world-wide, Facebook on its own is a gargantuan marketing body, with many others like Youtube, Twitter, Google Plus and Linkedin. Although there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that any type of company with a public presence will operate, and are now as fundamental to a business as an email address and a web-site.
But along with all the clear differences that social media has made to marketing, it is necessary to gain a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes innumerable dishonest or clueless firms and “social media experts” who focus on naïve businesses by over-hyping the possibilities but under-delivering.
Millions of dollars and an immeasurable amount of time is completely wasted on useless social media ideas every day. Social media is not magic. Without solid marketing and business basics behind you, an online social media presence can only fail and -depressingly- be a waste of time and money.
Despite creating the illusion of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media requires a continual presence, site maintenance and fresh content to show good results, and that means valuable time spent on it that many companies simply can’t spare. This is where Social Media Brisbane does all the work for you, while welcoming room for approval and oversight by clients.
Examples of where people commonly do the wrong thing with social media include:
• Bad Content
Tedious or plagiarised articles, outdated suggestions, and terrible attempts to be current are common when it comes to what is published online. Admit it, people who do business on the internet are generally savvy, and will sniff out insincerity and condescension without too much trouble.
Creating a strong online social network takes time and diligence. A successful network cannot just sprout up in a jiffy, it takes time and content to see results. A business may create a social media profile, watch their results for a month and then quit with frustration when they don’t see the results they expected.
This also ties into:
Spacing content out on a regular schedule over several platforms is a lot more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a steady reminder of your brand’s presence you will very quickly be forgotten. Just a small weekly update will be fantastic for sustaining and developing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a cohesive part of a company’s marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimization systems into our work, which is something no other social media group does.
Choosing consultants who concentrate on gimmicks over content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results will simply end up as an exercise in frustration.