Social Media for Brisbane Businesses Explained

Online social media has completely altered not just the way that people interact, but essentially the way that clients fundamentally interact with businesses.

With more than 900 million people using the internet world-wide, Facebook on its own is a gargantuan marketing body, with many others like Youtube, Twitter, Google Plus and Linkedin. Although there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that any type of company with a public presence will operate, and are now as fundamental to a business as an email address and a web-site.

But along with all the clear differences that social media has made to marketing, it is necessary to gain a realistic assessment of its capabilities and results.

Unfortunately, with any kind of new marketing bandwagon comes innumerable dishonest or clueless firms and “social media experts” who focus on naïve businesses by over-hyping the possibilities but under-delivering.

Millions of dollars and an immeasurable amount of time is completely wasted on useless social media ideas every day. Social media is not magic. Without solid marketing and business basics behind you, an online social media presence can only fail and -depressingly- be a waste of time and money.

Despite creating the illusion of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media requires a continual presence, site maintenance and fresh content to show good results, and that means valuable time spent on it that many companies simply can’t spare. This is where Social Media Brisbane does all the work for you, while welcoming room for approval and oversight by clients.

Examples of where people commonly do the wrong thing with social media include:

• Bad Content
Tedious or plagiarised articles, outdated suggestions, and terrible attempts to be current are common when it comes to what is published online. Admit it, people who do business on the internet are generally savvy, and will sniff out insincerity and condescension without too much trouble.

• Impatience
Creating a strong online social network takes time and diligence. A successful network cannot just sprout up in a jiffy, it takes time and content to see results. A business may create a social media profile, watch their results for a month and then quit with frustration when they don’t see the results they expected.
This also ties into:

• Consistency
Spacing content out on a regular schedule over several platforms is a lot more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a steady reminder of your brand’s presence you will very quickly be forgotten. Just a small weekly update will be fantastic for sustaining and developing relationships with customers.

We here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a cohesive part of a company’s marketing strategy rather than the only important thing.

Most importantly, we also integrate revolutionary Search Engine Optimization systems into our work, which is something no other social media group does.

Choosing consultants who concentrate on gimmicks over content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results will simply end up as an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Metal Fabrication – History and Use in Mining Industry

Metal fabrication began in the earliest civilizations when the metals gold, mercury, silver, tin, iron, lead, and copper were discovered. These metals were worked by early artisans into decorative pieces, religious iconography, and jewelry. Items of a practical nature were forged from metal including coinage, tools, and weapons. Using heat and tools, metalworkers began to make functional objects and the industry developed through the years advancing and gaining value from society.

As an industrialised society, the world cannot live without metal; it is essential to almost every industry from mining and heavy industry to agriculture and medical equipment.

Specialist engineers and manufacturers fabricate metal and metal alloys, which are made from a combination of different metals for a staggering number of uses. The pivotal role of metal has been responsible for significant advances in technology, construction, transport, and agri-science. Metal has strength; it is very low maintenance and will last a lifetime and more. Specialist metal fabrication companies are made up of a group of skilled people who all have a role in the process of turning metal into supports for a building, heavy duty mining equipment or boilers and tanks to name a few.

Metal fabrication is a series of processes used to manufacture an object from metal. The specialised equipment involved includes laser cutting machinery, turret punches, machine centers, rollers, welding machinery, water jets, and metal shears. The metals most commonly used for fabrication are aluminium, stainless steel, and carbon steel, which is in the form of sheets, tubing and bars. Most metal objects start life as sheet metal in varying thicknesses depending on the application. Thicker sheets are known as metal plate.

The process starts with the design and then the fabrication begins with the metal sheet being sheared, laser cut or punched into shapes. Once the required basic shape is achieved, the object goes next to the press brake machine to form any bends a process known as forming. Dies are used in the press brake to make the correct accurate shape according to the design plans. The product may be finished at this stage or will be just one component in a series that requires moving on to the next process, which is welding.

Welding is a skilled practice and the artistry of the welder is to take the component parts shaped and formed previously and weld all the pieces together to make the final product in accordance with the design. This final assembly is critical and it is up to the welder to use the welding technique necessary for the job in hand.

Metal fabrication is essential to heavy industry such as mining. The manufacturing of support equipment, skids, conveyor belts, tanks, crushers, drill rigs and hydraulic lifting equipment through to pipe work are all the result of the metal fabrication process. In the mining industry there are very often special requests for one off pieces of equipment that are needed in a hurry and the metal fabrication business that can design and manufacture the product to implementation on site is the company that has the advantage. Metal fabricators may also be called upon to repair equipment or weld a broken object. Mining relies upon rugged, tough machinery often needing custom manufacturing or enhancements making metal fabricators an essential support service to the industry.

Reputable metal fabricators have the ability to design high quality, complex products with precision and manufacture them to full compliance with the specification, which is essential to mining companies who need to be operational at all times. Other metal fabrications for the mining industry include chutes, bins, screen stands, safety guards, stairs, catwalks, platforms and wear plates.

Metal is an essential material for mankind and industry and has the ability to be recycled over and over again which makes it a valuable resource for the global environment. The long working life of all metal fabrications due to its durability means once your product is manufactured, you will not have to worry about it, as it is highly unlikely it will need your attention again.

The mining industry is reliant upon the equipment and the expertise of metal fabricators not only for mine construction but also for ongoing support and maintenance in such rugged environments. For metal fabrication Mackay or metal repairs Mackay, contact 3D Engineering Mackay today.

SEO Townsville and Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter. For some idea of the benefit of SEO visit: http://happytalkmedia.com/seo-townsville.html

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

“Offers Over” – why not just cut to the chase?

If you’ve browsed realestate.com.au recently, you will have seen lots of properties listed as “offers over”. You might be wondering why we do this rather than just applying a fixed price.

Why we do it?
Ultimately “offers over” exposes more people to your property online, if used the right way —let’s not forget that some 90% of our buyer enquiry comes through these channels.

For buyers, realesate.com.au has set price bands when searching (ie: $400k to $450k and $450-$500k). Generally, we recommend using ‘offers over’ when you’re on the cusp of a search band.

For example, if you are aiming for a price of $460k for your home. We would list it as ‘offers over $450k’ on realesate.com.au – your property will display for buyers browsing the $400-$450k price range as well as those browsing $450-$500k.

This exposes your property to more people and gets more people to your open (people who may not have considered your property before). Even if the price is slightly out of their price range – they showed up! It’s your agent’s job from there!

We recently listed a duplex in Fitzgibbon as “offers over $300k”, a move designed to encourage a larger subset of buyers to visit the property. The home sold for $315k—an impressive figure given that the highest previous sale for a similar home in the area was $290k!

Misuse of ‘offers over’…
In my experience many agents use ‘offers over’ to avoid the uncomfortable price discussion with their owners. It’s a way for them to list the house at what they (the agent) think it’s worth without agreeing on a clear price expectation with the owner.

Can you make an offer under on an ‘offers over’ property?

Our agents will always have a firm price that the owner is expecting. After all, the first question at the open is ‘how much’?

Buyers should have the capacity to buy at or above the price indicator. Although they can open negotiations with a lower price, almost always the property will sell at or above the indicator.

When we don’t use it…
It’s not effective if your price expectation is not in line with the market.

It’s also not as effective if your ‘offers over’ price sits in the middle of a search band. A property listed as “offers over $420k” will only display for buyers searching $400k-450k”. Of course there may be some exceptions here, but this is a common mistake many agents make!

And last but not least, ‘offers over’ pricing is also useful for auctions or when agents are a little unsure on the market value (ie: for a unique property).

So if we recommend “offers over” on your next houses for sale Aspley rest assured and take it in your stride!

To view property Aspley visit our web site. To find out more about Justin Watt, owner of Watt Realty and previous owner of Harcourts Aspley click here.

Spider Veins – Cause and Treatments

Sometimes, you may have noticed red and blue blood vessels visible through your skin. Have you been slightly embarrassed or worried about them? Have you wondered? They are known as spider veins. Here, we will discuss the causes and various treatments of spider vein.

The causes of spider veins
Spider veins are a mild manifestation of venous reflux disease. This means a small, tangled groups of blood vessels that are found just under the surface of the skin. The veins are slightly dilated, and have the appearance of spider webs or branches, and are usually spread out around the legs and feet.

What are the risk factors?
Spider vein risk factors are similar to those associated with varicose veins, including older age, obesity, occupations requiring extended periods of standing, hormonal changes and heredity factors (weak vessel walls). People can also develop this condition because of weak vessel walls or from exposure to ultraviolet rays.

From the risk factors, it is clear that some people are prone to this problem than others. For example, if you work as a surgeon, a teacher or a nurse, chances are high that you could experience this condition. Similarly, for people with a genetic history of weak vein valves, the probability of developing spider veins is also high. The same applies regarding hormonal changes, which mainly occur during puberty, pregnancy and menopause.

The exact cause of spider veins is yet to be established. The existing risk factors can be divided into two wide sub-divisions, i.e. acquired causes and congenital. In congenital causes, we have port-wine stain, Maffucci’s syndrome and hereditary hemorrhagic telangiectasia (also known as osler-weber-rendu syndrome), among others. The acquired causes include acne rosacea, chemotherapy and lifestyle/occupation risk factors (as mentioned above).

Spider vein symptoms
Spider veins are painful in some cases, generally accompanying cramping and aching. They often result in a feeling of heaviness in the legs, and burning, throbbing or tingling sensations. Also, other symptoms such as itching, swelling and fatigue can also be experienced. In serious cases, this condition can establish phlebitis, large sores and ulcers. However, spider veins are detected by their appearance in the majority of incidences.

Tests and Diagnosis
Doctors generally employ non-invasive diagnostic tests to diagnose this condition. These tests are perfectly safe and painless, with no scalpels, needles or medication needing to be involved. The entire procedure is normally very brief, and generally won’t take more than an hour from start to finish.

There are three main things that doctors seek to answer with these tests. Firstly, they are seeking to establish any evidence of deep vein blood clots. Secondly, they discover if the veins are functioning properly. Lastly, they test the Greater Saphenous Vein (GSV) to determine whether it is working well.

A competent vein specialist will always undertake this exercise before treating your condition. Some of the procedures that you can expect include:

*Color-flow Duplex Exam – This is used to evaluate the anatomy of the affected veins. It determines the direction of blood flow, openings and blockages. This procedure is also important in the process of vein mapping (needed for skin deep problems).

*Bi-directional Doppler Exam – This is an ultrasound exam used to determine the speed of blood flow and whether it pauses during normal breathing. It also seeks to identify whether your veins are working properly.

*Photoplethysmography – Phew! Don’t let this complicated medical term intimidate you. Photoplethysmography is basically a diagnostic procedure that determines the efficiency of your calf muscle pump.

*Pressure Calf Exam – In performing this exam, you’ll lie facing upwards with your legs lifted higher than your chest. This diagnostic procedure identifies vessel blockages.

Treatment
After establishing the nature of your problem, the doctor can then outline the right treatment plan for you. There are several available options:

Sclerotherapy
This treatment involves the doctor injecting a saline solution into the affected veins. This solution results in damage to the affected vessel walls, causing them to swell and seal shut. Eventually the scar tissue will fade away. The procedure takes approximately thirty minutes, and has only mild side-effects. Although the injection may be a bit painful, the stinging sensation is usually gone within a few minutes.

Laser & Intense Pulsed Light
This treatment option employs the use of a specialized device that focuses laser energy to the affected tissue. The procedure only takes 20 minutes, and has minimal side-effects.

Natural Remedies
Using natural remedies can mean the difference between undergoing medical procedures or not, and are valuable alongside medical treatment. Some recommended herbal remedies include:

*Horse Chestnut Seed – Studies show that this seed helps to improve blood circulation in the legs thus strengthening the veins and capillaries.

*Bilberry Extract – This herbal extract is known to stimulate new capillary formation thus strengthening the capillary walls.

*Butchers Broom – This herb strengthens veins.

*Gotu Kola – A very effective extract which addresses venous insufficiency, foot swelling and water retention. It therefore provides a good solution to spider veins found on the legs.

*Distilled Witch Hazel – This is directly applied on the affected areas using a cotton ball. Numerous clinical studies have shown that this extract can help strengthen blood vessels.

Caution: For health safety purposes, do not start using any herbal remedies without consulting a qualified doctor.

Spider veins prevention
Two of the most important things regarding the prevention of spider veins are eating a balanced diet and getting regular exercise. Eating a diet higher in fresh, raw fruits and vegetables than meat and convenience food is crucial, and if your job requires you to stand for a long time, you need to regularly shift your body weight from one leg to another as well as standing evenly balanced.

To sum things up, the procedure of a spider vein removal is chosen according to several key factors. Your specialist will determine the best treatment options based on the results obtained from the diagnostic tests. We hope that this article will provide all the necessary guidance you need in addressing this problem.

For more information about spider veins Brisbane, contact the leg vein doctor Brisbane today.