SEO Townsville and Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter. For some idea of the benefit of SEO visit: http://happytalkmedia.com/seo-townsville.html

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Permanent Laser Hair Removal Brisbane

Laser Hair Removal is a becoming a popular treatment, as the current fashion for both men and women is to have the clean look consisting of little or no body hair. Excess or unwanted hair growth is usually a result of genetics, hormones or certain medications. Recent advances in the technology have meant that the hair removal treatments are now a lot more effective and there is less risk of side effects from occurring, making it safer for consumers.

When discussing Laser Hair Removal, it is important to note that the body has 3 cycles of hair growth – Anagen (active), Catogen (transitional) and Telogen (resting). The laser energy destroys hairs in the Anagen or active phase, targeting the cells at the base of the hair follicle which are responsible for hair growth. As Laser Hair Removal targets only the hairs in the active phase, only a percentage of hairs are treated with each session. A series of treatments is required to clear an area, though less hair will return with each treatment and the regrowth will become fine, soft and sparse.

Laser hair removal treatments target melanin which is the dark pigment contained within the hair. Red hair contains a different type of melanin and consequently the treatments can be less effective for redheads.
The area must be shaved prior to treatment to allow the laser energy to be directed under the skin, and not to heat up the surface by having dark hair above the skin level. Any plucking or waxing must be stopped for several weeks before starting treatment, as the hair needs to be in the follicle for it to work.

The effectiveness of the Laser Hair Removal treatments is mostly dependant on the quality of machine used, the parameters or correct setting and proper candidate selection. An ideal candidate for Laser Hair Removal has light coloured skin and dark coloured hair. This stark contrast of colour allows the laser light to easily target the hair and pose little or no risk of harm to the skin. This is also why it’s important to avoid sun exposure and tanning when undergoing a course of permanent hair removal treatments.

It is important for the full area to be treated by the laser with each hair removal appointment so hairs are not missed. Any missed patches will require additional treatments in the future and the area may look patchy or have uneven hair growth. Hairs that do not fall out or shed within about 14 days have usually not been treated effectively. This is due to poor spacing by the operator or incorrect technique, which can often be avoided by finding a reputable laser clinic that has licensed and experienced operators.

Looking to find out more about Laser Hair Removal Brisbane or Permanent Hair Removal Brisbane? Contact Image by Laser today to find out about our Laser Hair Removal Prices .

How to stop the flood of election junk mail?

Anywhere on Earth, whether it is a Local Council, Presidential, State or Federal election, your mailbox will groan with the weight of materials aimed at getting your vote. It may be the electronic era, but it seems that a letter in your letterbox is still considered the most efficient way of getting a message across.

While an informed electorate is crucial to the democratic process, there appears to be a glut of over-sending of junk mail for political purposes – and no clear way on how to solve this. What’s worse, the content of most of the political flyers is simply mudslinging about their opponents with no intellectual substance. Is anyone else reminded of children in the playground?

How can you help stop this unnecessary waste of paper? Imagine the strain on our environment and the large volume of greenhouse gases generated from all the trees cut down, printing and transport of the materials. Grab a cup of tea or your water bottle and let’s get down to it.

We know in Australia that material that is deemed to be political, educational, religious and charitable is exempt from “No Junk Mail” signed letterboxes according to standards conducted by the Australian Catalogue Association. So there is no way to stop it being deposited in your letterbox along with the other junk mail catalogues enticing you to buy all sorts of things you don’t really need. It is probably the same in other countries.

Step 1. Incorrectly addressed political mail
Much of your mail may be addressed to past occupants of the house. You need to “return this to sender” with the note “no longer at this address”.

Step 2. Contact every political party or politician that is mailing you
There is no central database so you will need to call the office of each individual sender and ask to be removed from their mailing list. Remember to be nice! You catch more bees with honey than vinegar.

Step 3. National Standard to stop political junk mail
Write a letter to the Electoral Commission asking them to implement a National Standard to limit the volume of pieces each political party is allowed to put in each household’s letterbox.

Step 4. Polling day
Don’t forget to recycle any materials you are given on the day – often the Greens Party has a box at the booths for such materials on polling day!

Written by Tracey Bailey, Director of Biome Eco Stores in Brisbane, specialists in water bottles and eco friendly, reusable choices for your home, body and lifestyle.

Ideas All Trades Fixing Brisbane’s Storm Damaged Homes and New Building Projects

Brisbane based and BSA licensed Ideas All Trades Pty Ltd  is stepping up their private building project. The family owned business is expanding rapidly to cater to the more diverse requirements of private construction in the Brisbane area.

Ideas All Trades Pty. Ltd. formerly Ideas Painting & Plastering are armed with 9 years of trades and trades management experience in the Brisbane region with a focus on building in the Logan area.

With well demonstrated success in the insurance repair sector, and a thirst for solid growth in work load capacity and service provision, Ideas All Trades Pty Ltd are branching out in pursuit of low rise building projects including renovation, repairs and extensions on homes, new homes and commercial buildings.

As Ideas Painting & Plastering, they assisted thousands of Brisbane residence affected by the major floods of Australia Day 2012. They continue to repair storm damaged and flood affected homes; homes broken into and homes burnt out by fire on behalf of several National insurers and other major National Builders.

The trust earned by thousands of Brisbane residence is clear. Just have a look at the myriad of video testimonials they accrued on their You Tube channel. The link here will take you to the company’s founding director Will Warrens’ YouTube channel which is packed with Brisbane homeowners all voicing their approval and thanks to the Ideas tradies and administration staff for their swift and quality service.

In fact, speed, quality and ensuring customers have as little disruption to their home life with as higher quality finish as possible, is a major part of the Ideas All Trades customer service policy. They are trying to bring positive attitudes to the fore about trades practices, quality, trust in trades and value in the building trades consumer market.

Their experience as a builder responsible for insurance claim funded repairs has heightened Ideas All Trades’ commitment to quality building. The demand of high standards in insurance repairs plus the need to adapt high turnovers of unique repair requirements has given Ideas All Trades a building advantage.

The advantage is the Ideas All Trades Pty Ltd model of job management. They have most skilled building trades people required for any home repair, renovation or house extension job on their books and maintain their relationship with Brisbane construction industry and custom manufacturing small businesses by regular contact and support.

They have also developed strong ties to local engineers and other building professionals offering the owner builder, and potential homeowner assured standards of structural safety. They offer experienced support to gaining council approval to building projects such as extensions and major renovations as well.

The benefits flow to the customer who no longer needs to worry about finding trusted tradesmen and engineers to complete each complicated task. Neither is there worry for the customer to organize the order and scheduling of each tradesman in turn.

For more information or to find out how you can get started on your building project visit the Ideas All Trades website and arrange a quote today.

Plantar Fasciitis Treatment Options

Plantar fasciitis is extremely common affecting around 10% of the adult population at some time in life. Commonly plantar fasciitis is associated with heel spurs however on x-ray only 50% of patients with plantar fasciitis have evidence of calcification through the heel (DiMarcangelo, 1997).

Commonly plantar fasciitis symptoms start as an awareness or ache in the morning. Relief treatment can be quite simple at this time however if it is left, these symptoms will often slowly progress to pain that significantly impacts quality of life.

When targeting plantar fasciitis symptoms your practitioner will guide you through the best strategy or combination of strategies to help relieve and control your individual pain. At Body Leadership Australia we recommend a multimodal approach utilising a number of different treatment options.

Soft Tissue Release
Tightness of the muscles surrounding the foot have been found to pull hard enough on the bones that they alter the natural shape of the foot and ankle often leading to plantar fasciitis pain. Accordingly, release techniques and stretching of the lower limb muscles can have an effect on decreasing symptoms associated with plantar fasciitis.

Stretching
Strategic stretching of the calf muscles and Achilles tendon or on the plantar fascia itself can decrease pain associated with plantar fasciitis. You should get a program tailored to your individual needs.

Orthotics
Orthotics can help to relieve the effects of plantar fasciitis. Changing the weight load through the foot can allow the inflammatory response to settle by supporting the foot appropriately.

Night Splints (Strassburg Sock)
The use of a night splint can reduce recovery time compared to the same protocol utilising standing stretches through the calf.

Cortisone
Cortisone was always a last resort due to potential complications and pain post injection. Now with ultrasound guidance outcomes have improved and we see them used more effectively. Cortisone options can be discussed with your health care professional.

Surgery
A number of studies found 75% to 95% of patients had long term improvement as measured by various criteria. Up to 27% of patients still had significant pain, up to 20% had some activity restriction, and up to 12% had moderate pain that impaired function (Brown et al., 1999; Davies et al., 1999; Fishco et al., 2000). Surgical options are always a last resort.

Once your pain is treated and controlled it is important to understand your individual factors that predispose you to plantar fasciitis which can be explained by your physiotherapist. You can then be taught a home program to release tension, particularly through the calf as well as the foot to nip problems in the bud. This can also be optimised using home exercises to improve strength for better control of your biomechanics long term.

If you, your friend or family member suffer from plantar fasciitis please do not hesitate to contact one of our friendly Brisbane sports physiotherapists on 07 3847 8040. Our Brisbane sports physios can also provide treatment from our Brisbane Sports Physiotherapy practice.