Social Media for Brisbane Businesses Explained

On-line social media has totally revolutionized not only the way people interact, but more importantly the way that clients deal with businesses.

With more than 800 million people using the internet world-wide, Facebook alone is a huge marketing body, with many others such as Twitter, Youtube, Linkedin and Google Plus. While there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that all types of business with a public presence operates, and are now as fundamental to a business as an email address and a website.

But along with all the clear changes social media has brought to marketing, it is necessary to have a realistic assessment of its capabilities and results.

With any kind of new marketing bandwagon comes innumerable dishonest or ill-informed firms and “social media experts” which prey on new businesses by promising the world and being unable to deliver.

Millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ventures every year. Social media is not magic. Without good marketing and business basics behind you, an online social media presence can only fail and -depressingly- be a waste of time and money.

Despite hyping the illusion of ’no-cost’ advertising with its lack of start-up and hosting fees, social media requires a constant presence, site maintenance and fresh content for successful results, and that means valuable time spent on it that many businesses can’t afford to spare. That’s why Social Media Brisbane offers to do all the work for you, while encouraging for approval and oversight by clients.

Examples of how businesses often do the wrong thing with social media include:

• Bad Content
Tiresome or stolen items, outdated suggestions, and terrible attempts to be hip are all too common when it comes to content published online. Admit it, people on the internet are perceptive, and will sniff out hypocrisy and arrogance from miles away.

• Impatience
Creating a strong online social network takes time and persistence. A successful network won’t sprout in a day, it takes time and content in order to grow. All too often a business will start up a social media profile, watch the results for a month and then quit with frustration when they don’t see the unrealistic results they wanted.
This also ties into:

• Consistency
Spacing out your content on a regular basis across a number of platforms is far more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, if there isn’t a consistent reminder of your brand’s presence you will be quickly left behind. Just a small fortnightly update can do wonders for sustaining and growing relationships with customers.

We here at Social Media Brisbane know exactly how social media operates, and deal with it as a interrelated part of a company’s marketing strategy rather than the one and only tactic.

And most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, something that no other social media group offers.

Choosing consultants who concentrate on gimmicks before content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and goals will only end up as an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Ideas All Trades Fixing Brisbane’s Storm Damaged Homes and New Building Projects

Brisbane based and BSA licensed Ideas All Trades Pty Ltd  is stepping up their private building project. The family owned business is expanding rapidly to cater to the more diverse requirements of private construction in the Brisbane area.

Ideas All Trades Pty. Ltd. formerly Ideas Painting & Plastering are armed with 9 years of trades and trades management experience in the Brisbane region with a focus on building in the Logan area.

With well demonstrated success in the insurance repair sector, and a thirst for solid growth in work load capacity and service provision, Ideas All Trades Pty Ltd are branching out in pursuit of low rise building projects including renovation, repairs and extensions on homes, new homes and commercial buildings.

As Ideas Painting & Plastering, they assisted thousands of Brisbane residence affected by the major floods of Australia Day 2012. They continue to repair storm damaged and flood affected homes; homes broken into and homes burnt out by fire on behalf of several National insurers and other major National Builders.

The trust earned by thousands of Brisbane residence is clear. Just have a look at the myriad of video testimonials they accrued on their You Tube channel. The link here will take you to the company’s founding director Will Warrens’ YouTube channel which is packed with Brisbane homeowners all voicing their approval and thanks to the Ideas tradies and administration staff for their swift and quality service.

In fact, speed, quality and ensuring customers have as little disruption to their home life with as higher quality finish as possible, is a major part of the Ideas All Trades customer service policy. They are trying to bring positive attitudes to the fore about trades practices, quality, trust in trades and value in the building trades consumer market.

Their experience as a builder responsible for insurance claim funded repairs has heightened Ideas All Trades’ commitment to quality building. The demand of high standards in insurance repairs plus the need to adapt high turnovers of unique repair requirements has given Ideas All Trades a building advantage.

The advantage is the Ideas All Trades Pty Ltd model of job management. They have most skilled building trades people required for any home repair, renovation or house extension job on their books and maintain their relationship with Brisbane construction industry and custom manufacturing small businesses by regular contact and support.

They have also developed strong ties to local engineers and other building professionals offering the owner builder, and potential homeowner assured standards of structural safety. They offer experienced support to gaining council approval to building projects such as extensions and major renovations as well.

The benefits flow to the customer who no longer needs to worry about finding trusted tradesmen and engineers to complete each complicated task. Neither is there worry for the customer to organize the order and scheduling of each tradesman in turn.

For more information or to find out how you can get started on your building project visit the Ideas All Trades website and arrange a quote today.

“Offers Over” – why not just cut to the chase?

If you’ve browsed realestate.com.au recently, you will have seen lots of properties listed as “offers over”. You might be wondering why we do this rather than just applying a fixed price.

Why we do it?
Ultimately “offers over” exposes more people to your property online, if used the right way —let’s not forget that some 90% of our buyer enquiry comes through these channels.

For buyers, realesate.com.au has set price bands when searching (ie: $400k to $450k and $450-$500k). Generally, we recommend using ‘offers over’ when you’re on the cusp of a search band.

For example, if you are aiming for a price of $460k for your home. We would list it as ‘offers over $450k’ on realesate.com.au – your property will display for buyers browsing the $400-$450k price range as well as those browsing $450-$500k.

This exposes your property to more people and gets more people to your open (people who may not have considered your property before). Even if the price is slightly out of their price range – they showed up! It’s your agent’s job from there!

We recently listed a duplex in Fitzgibbon as “offers over $300k”, a move designed to encourage a larger subset of buyers to visit the property. The home sold for $315k—an impressive figure given that the highest previous sale for a similar home in the area was $290k!

Misuse of ‘offers over’…
In my experience many agents use ‘offers over’ to avoid the uncomfortable price discussion with their owners. It’s a way for them to list the house at what they (the agent) think it’s worth without agreeing on a clear price expectation with the owner.

Can you make an offer under on an ‘offers over’ property?

Our agents will always have a firm price that the owner is expecting. After all, the first question at the open is ‘how much’?

Buyers should have the capacity to buy at or above the price indicator. Although they can open negotiations with a lower price, almost always the property will sell at or above the indicator.

When we don’t use it…
It’s not effective if your price expectation is not in line with the market.

It’s also not as effective if your ‘offers over’ price sits in the middle of a search band. A property listed as “offers over $420k” will only display for buyers searching $400k-450k”. Of course there may be some exceptions here, but this is a common mistake many agents make!

And last but not least, ‘offers over’ pricing is also useful for auctions or when agents are a little unsure on the market value (ie: for a unique property).

So if we recommend “offers over” on your next houses for sale Aspley rest assured and take it in your stride!

To view property Aspley visit our web site. To find out more about Justin Watt, owner of Watt Realty and previous owner of Harcourts Aspley click here.

Double Glazing Windows

Acoustic double glazing needs the addition of a secondary glazing layer offset from an existing window, optimally by 100mm. Soundblock offer two solutions to double glaze windows for noise and thermal insulation – Magnetic Acrylic Double Glazing and Acoustic Aluminium Double Glazing. Article body:

What is Window Double Glazing?
Double glazing depends on the addition of a secondary glazing layer offset from an existing window optimally by 100mm. Retrofit our acoustic double glazing to your windows or specify our solutions on new projects. Double glazed windows remove noise transfer by up to 70% and eliminate heating costs by 35%.

Double Glazing System – Magnetic Acrylic Windows
Magnetic Window Soundproofing System works very simply by adding a PVC sub frame on the inside of your window. This double glazing system greatly improves noise cancellation. The acrylic window is sealed in place, creating an air space with the existing window, thereby producing an insulating barrier.

Double Glazing System – Acoustic Aluminium Windows
This double glazing system reduces the transfer of noise from outside to inside. These sound proof windows can be specially manufactured to meet specific size requirements. The Soundblock Aluminium Window System is an add on glazing system, creating a double glazed unit to reduce noise transmission through existing windows by up to 70%. As well it provides extra safety and security to the property.

How to Soundproof Windows
To successfully soundproof your windows you will need to have a sufficient distance between your primary window and the edge of your internal window reveal. Ideally this gap is 100mm. This will allow an acoustic secondary window, either our Soundblock Acrylic Magnetic or Soundblock Aluminium windows, to be installed to effectively provide an overall sound reduction of 40-43db.

Noise reduction and soundproofing solutions
Established in 1999, Soundblock Solutions is a respected privately-owned Australian provider of soundproofing products and solutions. We can help to provide a quieter, more comfortable environment in any environment, whether it’s in the home, office, restaurants, marine, industrial or hotels.

Representing leading Australian manufacturers of acoustic products, Soundblock offers a complete range of double glazing and window sound insulation and noise control products for commercial and domestic use. We will determine your specific noise problems and supply and install the most effective product or combination of products for your specific situation. Talk to us for expert advice and a comprehensive, cost-effective solution for all of your soundproofing, double glazing, noise control and acoustic requirements.

Soundblock are the experts in noise reduction and have found using window double glazing systems, that noise can be reduced by up to 70% or 41dB. Soundblock offer two solutions to double glaze windows for noise and thermal insulation.

Ideas All Trades Fixing Brisbane’s Storm Damaged Homes and New Building Projects

Brisbane based and BSA licensed Ideas All Trades Pty Ltd  is stepping up their private building project. The family owned business is expanding rapidly to cater to the more diverse requirements of private construction in the Brisbane area.

Ideas All Trades Pty. Ltd. formerly Ideas Painting & Plastering are armed with 9 years of trades and trades management experience in the Brisbane region with a focus on building in the Logan area.

With well demonstrated success in the insurance repair sector, and a thirst for solid growth in work load capacity and service provision, Ideas All Trades Pty Ltd are branching out in pursuit of low rise building projects including renovation, repairs and extensions on homes, new homes and commercial buildings.

As Ideas Painting & Plastering, they assisted thousands of Brisbane residence affected by the major floods of Australia Day 2012. They continue to repair storm damaged and flood affected homes; homes broken into and homes burnt out by fire on behalf of several National insurers and other major National Builders.

The trust earned by thousands of Brisbane residence is clear. Just have a look at the myriad of video testimonials they accrued on their You Tube channel. The link here will take you to the company’s founding director Will Warrens’ YouTube channel which is packed with Brisbane homeowners all voicing their approval and thanks to the Ideas tradies and administration staff for their swift and quality service.

In fact, speed, quality and ensuring customers have as little disruption to their home life with as higher quality finish as possible, is a major part of the Ideas All Trades customer service policy. They are trying to bring positive attitudes to the fore about trades practices, quality, trust in trades and value in the building trades consumer market.

Their experience as a builder responsible for insurance claim funded repairs has heightened Ideas All Trades’ commitment to quality building. The demand of high standards in insurance repairs plus the need to adapt high turnovers of unique repair requirements has given Ideas All Trades a building advantage.

The advantage is the Ideas All Trades Pty Ltd model of job management. They have most skilled building trades people required for any home repair, renovation or house extension job on their books and maintain their relationship with Brisbane construction industry and custom manufacturing small businesses by regular contact and support.

They have also developed strong ties to local engineers and other building professionals offering the owner builder, and potential homeowner assured standards of structural safety. They offer experienced support to gaining council approval to building projects such as extensions and major renovations as well.

The benefits flow to the customer who no longer needs to worry about finding trusted tradesmen and engineers to complete each complicated task. Neither is there worry for the customer to organize the order and scheduling of each tradesman in turn.

For more information or to find out how you can get started on your building project visit the Ideas All Trades website and arrange a quote today.