On-line social media has totally revolutionized not only the way people interact, but more importantly the way that clients deal with businesses.
With more than 800 million people using the internet world-wide, Facebook alone is a huge marketing body, with many others such as Twitter, Youtube, Linkedin and Google Plus. While there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that all types of business with a public presence operates, and are now as fundamental to a business as an email address and a website.
But along with all the clear changes social media has brought to marketing, it is necessary to have a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes innumerable dishonest or ill-informed firms and “social media experts” which prey on new businesses by promising the world and being unable to deliver.
Millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ventures every year. Social media is not magic. Without good marketing and business basics behind you, an online social media presence can only fail and -depressingly- be a waste of time and money.
Despite hyping the illusion of ’no-cost’ advertising with its lack of start-up and hosting fees, social media requires a constant presence, site maintenance and fresh content for successful results, and that means valuable time spent on it that many businesses can’t afford to spare. That’s why Social Media Brisbane offers to do all the work for you, while encouraging for approval and oversight by clients.
Examples of how businesses often do the wrong thing with social media include:
• Bad Content
Tiresome or stolen items, outdated suggestions, and terrible attempts to be hip are all too common when it comes to content published online. Admit it, people on the internet are perceptive, and will sniff out hypocrisy and arrogance from miles away.
Creating a strong online social network takes time and persistence. A successful network won’t sprout in a day, it takes time and content in order to grow. All too often a business will start up a social media profile, watch the results for a month and then quit with frustration when they don’t see the unrealistic results they wanted.
This also ties into:
Spacing out your content on a regular basis across a number of platforms is far more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, if there isn’t a consistent reminder of your brand’s presence you will be quickly left behind. Just a small fortnightly update can do wonders for sustaining and growing relationships with customers.
We here at Social Media Brisbane know exactly how social media operates, and deal with it as a interrelated part of a company’s marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, something that no other social media group offers.
Choosing consultants who concentrate on gimmicks before content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and goals will only end up as an exercise in frustration.