SEO Townsville and Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter. For some idea of the benefit of SEO visit: http://happytalkmedia.com/seo-townsville.html

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

The Best Retaining Walls in Mackay

If you need retaining walls , be sure to use Mackay Fencing’s The Block Blokes. These retaining walls are sure to last you a long time. The soil it contains will not erode and it will not break down. It ensures that you have more control over the land that you build on, and ensures the safety of the people who live and go near it.

First of all, the company’s services are fast! You would not believe it. Other companies might take a long time to construct retaining walls, making a lot of noise and raising so much dust that you might not want to be near there, much less live there, while it is being built. The Block Blokes can build your retaining walls in a fraction of the time, letting you do more.

The construction materials are all made locally. There will be no extra costs because of shipping and transport because all of the things the company will use are available nearby. This reduces the cost substantially – shipping and transport can get really expensive depending on the weight, fragility, and other factors of the cargo.

Speaking of costs, Mackay Fencing will save you a lot compared to other companies. Not only will they save you so much time, they will save you half of the money – or more! You could spend the money you saved on other developments for your property – to make it look good, to give it more facilities and protection, et cetera. The type of retaining walls that Mackay Fencing’s The Block Blokes uses is the cantilever style, which uses a lot fewer materials than the gravity wall.

The people at Mackay Fencing care a lot for your aesthetic tastes. Your property deserves to look the best it can, after all. Mackay Fencing’s the Block Blokes have a variety of designs that you can choose from so that your new retaining walls will not look plain, drab, or God forbid, dirty. Among their designs is wood texture, if you want the walls to contain a garden; blocks, for that friendly, clean look; lined slate, for a no-nonsense secure impression, and more. You could have them leave it as a clean, flat, blank wall so that you could paint your artworks on it yourself if you so wished. Their walls look good and clean – only the best for their customers.

If you are worried about your retaining walls getting destroyed by nasty little creatures, then you have nothing to fear. Mackay Fencing can guarantee that your walls are fully protected against termites and pests. Rats and other vermin are going to crack their teeth on your new retaining walls if they try to gnaw on it. You won’t soon be seeing holes or cracks in your restraining walls if you use Mackay Fencing’s The Block Blokes.

In case you’re still in doubt of their abilities, look them up in the yellow pages. Mackay Fencing is the only one in the yellow pages listed as Master Builders. And they are. Their customers are completely satisfied with their work, and they have been working for sixteen years already – a sign of assured quality. Mackay Fencing follows no standard but their own, for they set the standard other fencing and retaining wall companies.

Mackay Fencing’s The Block Blokes are meant to withstand the test of time. The construction is very solid. The type of wall used is the cantilever style, which uses an anchor to the ground and not to the soil it retains, making it more reliably sturdy. It would take a very strong force to knock a hole in one of their retaining walls, and much more to destroy it. You could take a car and run into one of their retaining walls and the wall wouldn’t be damaged! Mackay Fencing’s The Block Blokes make more than just solid and sturdy retaining walls – they make walls that will last.

You won’t be able to find any other company whose retaining walls are like Mackay Fencing’s The Block Blokes – at least, not without giving out much more money and inconveniencing yourself with the noise and the construction dust and debris. There is no better company for your retaining walls than Mackay Fencing’s. Mackay Fencing’s The Block Blokes are unique. Visit http://www.mackayfencing.com.au/the-block-blokes-retaining-walls-mackay-and-qld-regions

“Offers Over” – why not just cut to the chase?

If you’ve browsed realestate.com.au recently, you will have seen lots of properties listed as “offers over”. You might be wondering why we do this rather than just applying a fixed price.

Why we do it?
Ultimately “offers over” exposes more people to your property online, if used the right way —let’s not forget that some 90% of our buyer enquiry comes through these channels.

For buyers, realesate.com.au has set price bands when searching (ie: $400k to $450k and $450-$500k). Generally, we recommend using ‘offers over’ when you’re on the cusp of a search band.

For example, if you are aiming for a price of $460k for your home. We would list it as ‘offers over $450k’ on realesate.com.au – your property will display for buyers browsing the $400-$450k price range as well as those browsing $450-$500k.

This exposes your property to more people and gets more people to your open (people who may not have considered your property before). Even if the price is slightly out of their price range – they showed up! It’s your agent’s job from there!

We recently listed a duplex in Fitzgibbon as “offers over $300k”, a move designed to encourage a larger subset of buyers to visit the property. The home sold for $315k—an impressive figure given that the highest previous sale for a similar home in the area was $290k!

Misuse of ‘offers over’…
In my experience many agents use ‘offers over’ to avoid the uncomfortable price discussion with their owners. It’s a way for them to list the house at what they (the agent) think it’s worth without agreeing on a clear price expectation with the owner.

Can you make an offer under on an ‘offers over’ property?

Our agents will always have a firm price that the owner is expecting. After all, the first question at the open is ‘how much’?

Buyers should have the capacity to buy at or above the price indicator. Although they can open negotiations with a lower price, almost always the property will sell at or above the indicator.

When we don’t use it…
It’s not effective if your price expectation is not in line with the market.

It’s also not as effective if your ‘offers over’ price sits in the middle of a search band. A property listed as “offers over $420k” will only display for buyers searching $400k-450k”. Of course there may be some exceptions here, but this is a common mistake many agents make!

And last but not least, ‘offers over’ pricing is also useful for auctions or when agents are a little unsure on the market value (ie: for a unique property).

So if we recommend “offers over” on your next houses for sale Aspley rest assured and take it in your stride!

To view property Aspley visit our web site. To find out more about Justin Watt, owner of Watt Realty and previous owner of Harcourts Aspley click here.

Spider Veins – Cause and Treatments

Sometimes, you might have noticed red and blue blood vessels visible through your skin. Have you been a little embarrassed or worried about them? Do you wonder what they are? They are called spider veins. Let’s discuss the causes and treatments of spider vein.

What causes spider veins?
Spider veins are a mild manifestation of venous reflux disease. This means a small, tangled groups of blood vessels found just beneath the surface of the skin. The veins are slightly dilated, and have the appearance of spider webs or branches, and are normally spread out on the legs and feet.

What are the risk factors?
Spider vein risk factors are like those associated with varicose veins, and include older age, occupations requiring extended periods of standing, obesity, heredity factors and hormonal changes. People can also suffer from this condition due to prolonged exposure to ultraviolet rays or as a result of weak vessel walls.

From the risk factors, it is clear that some people are prone to this problem than others. For example, if you work as a surgeon, a teacher or a nurse, chances are higher that you might suffer from this condition. Similarly, for people with a genetic history of weak vein valves, the probability of developing spider veins is also high. The same applies regarding hormonal changes, which mainly occur during puberty, pregnancy and menopause.

The exact cause of spider veins is yet to be established. Existing risk factors can be divided into two wide sub-divisions, i.e. acquired causes and congenital. In congenital causes, we have Maffucci’s syndrom, port-wine stain and hereditary hemorrhagic telangiectasia (also known as osler-weber-rendu syndrome), among others. The acquired causes include chemotherapy, acne rosacea and lifestyle/occupation risk factors (as mentioned above).

What symptoms are associated with spider veins?
Spider veins are painful in some cases, with cramping and aching. They often result in a feeling of heaviness in the legs, and burning, throbbing or tingling sensations. In addition, other symptoms such as swelling, fatigue and itching can also be experienced. In advanced cases, this condition can establish ulcers, large sores and phlebitis. However, spider veins are noticed by their appearance in a majority of incidences.

Tests and Diagnosis
Doctors usually use non-invasive diagnostic tests to diagnose this condition. These tests are perfectly safe and painless, with no scalpels, needles or medication being involved. The entire procedure is normally very brief, and probably won’t take more than an hour from start to finish.

There are three main things that doctors seek to answer through these tests. Firstly, they seek to establish any evidence of deep vein blood clots. Secondly, they ascertain whether the veins are functioning properly. Lastly, they test the Greater Saphenous Vein (GSV) to determine whether it is working well or not.

A competent vein specialist will always undertake this exercise before treating your condition. Some of the procedures that you can expect include:

*Color-flow Duplex Exam – This is used to evaluate the anatomy of the affected veins. It determines the direction of blood flow, openings and blockages. This procedure is also important in the process of vein mapping (needed for skin deep problems).

*Bi-directional Doppler Exam – This is an ultrasound exam used to determine the speed of blood flow and whether it pauses during normal breathing. It also identifies whether the veins are working properly.

*Photoplethysmography – Phew! Don’t let this complicated medical term intimidate you. Photoplethysmography is basically a diagnostic procedure that is used to determine the efficiency of your calf muscle pump.

*Pressure Calf Exam – In performing this exam, you’ll be asked to lie facing upwards with legs raised above your chest. This diagnostic procedure seeks to identify any vessel blockages.

Treatment
After establishing the nature of your problem, the doctor will then recommend the best treatment plan for you. Here are several available options:

Sclerotherapy
Sclerotherapy involves the doctor injecting a saline solution into the affected veins. This solution then damages the affected vessel walls, causing them to swell and seal shut. Eventually the scar tissue will fade away. The entire sclerotherapy procedure takes approximately thirty minutes, and has only mild side-effects. Although the injection may be a bit painful, the stinging sensation is usually gone within a few minutes.

Laser & Intense Pulsed Light
This treatment option employs the use of a specialized device that focuses laser energy to the affected tissue. The procedure will just take 20 minutes, and has minimal side-effects.

Natural Remedies
Using natural remedies can mean the difference between undergoing medical procedures or not, and are valuable alongside medical treatment. Some of the recommended herbal remedies include:

*Horse Chestnut Seed – Studies show that this seed improves blood circulation in the legs thus strengthening the veins and capillaries.

*Bilberry Extract – This herbal extract is known to stimulate new capillary formation thus strengthening the capillary walls.

*Butchers Broom – This herb strengthens veins.

*Gotu Kola – A very effective extract in addressing venous insufficiency, foot swelling and water retention. It therefore provides a good solution to spider veins found on the legs.

*Distilled Witch Hazel – This is directly applied on the affected areas using a cotton ball. Numerous clinical studies show that this extract can help strengthen blood vessels.

Caution: For health safety purposes, do not start using any herbal remedies without consulting a qualified doctor.

Spider veins prevention
Two of the most important things regarding the prevention of spider veins are eating well and getting regular exercise. Eating a diet higher in fresh, raw fruits and vegetables than meat and convenience food is very important, and if your job requires you to stand for a long time, you need to regularly shift your body weight from one leg to another as well as standing evenly balanced.

To sum things up, the procedure of a spider vein removal is chosen by several key factors. Your doctor will determine the best treatment options based on the results obtained from the diagnostic tests. We hope that this article will provide all the necessary guidance you need in addressing this problem.

For more information about spider veins Brisbane, contact the leg vein doctor Brisbane today.

Friendly Smiles Dental – Open On Saturdays For Your Convenience

Teeth and gum health is critical not only for maintaining a radiant, aesthetically-appealing smile for the long haul, but also to minimize the risk of potentially life-threatening medical conditions including cardiovascular disorders, heart attack and according to recent studies, even pancreatic cancer, which are associated primarily with periodontal diseases. Although people acknowledge regular visits to the dentist s office as being of utmost importance for their dental health, lack of time on account of a hectic lifestyle and busy work schedule is one of the main reasons as to why people do not visit their local dentist as often as they should and even avoid scheduling an appointment altogether.

According to a recent nested survey conducted by the Australian Research Centre For Population Oral Health and focused on possible reasons for the avoidance and/or delay of dental visits, 67.1% of the Australian adults admitted that they avoided visiting the dentist or visited the dentist less frequently than they felt as necessary. When asked why they did not go to the dentist, 30.3% of the Australians ( most of them aged between 25 and 39, with higher levels of education) who participated in this survey indicated lack of time as a reason, 31.9% cited just not getting around to it as a reason and 8.5% rated the inconvenience of getting to the dentist as a reason.
Between your job, sometime working overtime, school schedule, your family life and other time-consuming community obligations, finding the time on weekdays to prioritize your dental health needs may seem impossible to achieve. When looking for a licensed, reliable and well-respected dentist open Saturday Brisbane patients have the opportunity to leverage the expert dental services of Friendly Smiles Dental, a reputable practice specialized in a wide array of dentistry services, including general dentistry, pediatric dentistry, cosmetic dentistry, holistic dentistry as well as preventative care and emergency trauma care.

Utterly committed to the highest standards of professionalism and excellence in professional dental care by providing exceptional, dependable and up-to-date yet affordable dental services for all family members, Friendly Smiles Dental also offers patients residing in Brisbane and the surrounding areas flexible and convenient dental office hours in order to fully accommodate their busy lifestyle.

When seeking a trustworthy, experienced and compassionate dentist open Saturday Brisbane patients will find in their best interest to secure the professional dental services provided by Dr. Tom Trevethan and Dr. Ben Kim, two licensed, dedicated and caring dentists who understand that your time is valuable and more importantly, who respect your precious time. With a remarkable dental experience of four decades, Dr. Tom Trevethan has gained the reputation of making his patients feel at ease on the dental chair. A modern dental facility, Friendly Smiles Dental combines state-of-the-art dental equipment with an innovative approach to dental care.

If you have any questions, want to learn more about the professional dental services offered by Friendly Smiles Dental or want to schedule an appointment to see Dr. Tom Trevethan or Dr. Ben Kim on any Saturday, for your convenience, do not hesitate to call at 07 3397 0610. Remember that it is your prerogative to fit professional dental care into your hectic life!